Seems a little pretentious for a diner. Maybe the salad bar was more down-to-earth.

B&L Diner, a restaurant in New York City that specialized in elevated comfort food using fresh, locally sourced ingredients. The menu included American classics like burgers, hot dogs, reubens, and all-day breakfast options, with an emphasis on seasonal specials and healthier twists (e.g., no antibiotics or hormones in meats). Located at 1262 Broadway in the Herald Square/Koreatown area, it was created by Chef Franklin Becker and restaurateur Stephen Loffredo, and operated from around late 2024 to sometime in 2025 before closing permanently.

Citations:

https://www.yelp.com/biz/b-and-l-diner-new-york-5 listed as Permanently Closed